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FROMTHEGROUNDUP (FTGU) is an interdisciplinary art and architectural design studio based at Primary in Nottingham. Made up of a core team of William Harvey, Elin Keyser and Jacob Kelly who bring in a range of collaborators for specific projects bringing together a range of experience in architecture, sustainability, art, research and making.

Our projects are carefully considered to be as low impact as possible by using Passivhaus design principles together with low embodied carbon materials, helping to reduce the environmental impacts of construction on the planet. We use participatory design methodologies to co-produce work, which doesn’t always end-up as a building. Agency throughout design stages is shared, a process which fosters a sense of ownership with those who inhabit and use the resulting space. We believe this creates richer and more sustainable projects.

We work at multiple scales from furniture to domestic up to the organisational and institutional. This includes private clients, arts organisations and community groups with whom we seek to create joyful places and spaces for human and more-than-human cultures to thrive in.

FTGU is a not-for-profit worker’s co-op, with shared responsibility and ownership among its members, creating a more ethical working culture. Any profits are reinvested into community projects,  research, art and writing. This allows for explorations into the ethics, philosophies, and the practicalities behind climate change mitigation, material (re)use, and participatory design.



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FROMTHEGROUNDUP STUDIO LIMITED
Registration number: 15478884

THE GARDEN ROOM (2024 - ongoing)

The Garden Room for a private client in a suburb of Nottingham. It is an addition to the rear of a Victorian terraced house, replacing a UPVC conservatory with a considered piece of architecture.

It provides a more fluid connection to the garden, the space and structure offer new visual, haptic and creative relationships in the garden, activating an otherwise neglected corner of it. The connection will also deepen environmentally as rainwater will be directed off the roof, cascading into a raised trough with an overflow irrigating the adjacent plant life.

It will not only provide shade in summer, but also warmth in winter allowing the inhabitants to enjoy their garden in all seasons.

Project Team: William Harvey & Jacob Kelly
Client: Private
Location: Nottingham