FROMTHEGROUNDUP (FTGU) is an interdisciplinary art and architectural design studio based at Primary in Nottingham. Founded by William Harvey and Jacob Kelly in 2023. FTGU is steered by a group of creatives bringing together a range of experience in architecture, sustainability, art, research and making.

Our projects are carefully considered to be as low impact as possible by using Passivhaus design principles together with low embodied carbon materials, helping to reduce the environmental impacts of construction on the planet. We use participatory design methodologies to co-produce work, which doesn’t always end-up as a building. Agency throughout design stages is shared, a process which fosters a sense of ownership with those who inhabit and use the resulting space. We believe this creates richer and more sustainable projects.

We work at multiple scales from furniture to domestic up to the organisational and institutional. This includes private clients, arts organisations and community groups with whom we seek to create joyful places and spaces for human and more-than-human cultures to thrive in.

FTGU is a not-for-profit worker’s co-op, with shared responsibility and ownership among its members, creating a more ethical working culture. Any profits are reinvested into community projects,  research, art and writing. This allows for explorations into the ethics, philosophies, and the practicalities behind climate change mitigation, material (re)use, and participatory design.

We are looking for a new member to join our team: click here <<<

+44 7842 700 457

Registration number: 15478884

Design and fit out of the New Art Exchange’s  (NAE) studio space for resident artists.  The  design was developed from a workshop held with past artist residents of NAE.

While a range of functional requirements came out of the discussion a key shared desire was a warm environment with the ability to transform from it from a working space to a more meditative and relaxing space. This has been achieved by funtional movable furniture and storage which can be hidden away behind curtains and soft funishings pulled out. Multiple configurations can be made allowing for multiple forms of practice.

FTGU then worked closely with local makers to realise design.

Project Team: William Harvey, Jacob Kelly

Joinery: FENN Woodwork

Textiles: Kashif Nadim Chaudry

Services: Chris Coulston Electrical & Pawel Pruchniak / Precision Plumbing

Artist Participants: Sofia Yala, Khaya Job, Ismail Khokon, Mita Solanky

Client: New Art Exchange

The Garden Room for a private client in a suburb of Nottingham. It is an addition to the rear of a Victorian terraced house, replacing a UPVC conservatory with a considered piece of architecture.

It provides a more fluid connection to the garden, the space and structure offer new visual, haptic and creative relationships in the garden, activating an otherwise neglected corner of it. The connection will also deepen environmentally as rainwater will be directed off the roof, cascading into a raised trough with an overflow irrigating the adjacent plant life.

It will not only provide shade in summer, but also warmth in winter allowing the inhabitants to enjoy their garden in all seasons.

Project Team: Will Harvey, Jacob Kelly

Client: Private


FTGU were invited to help generate concept drawings for Dizzy Ink to reorganise and rethink their mezzanine space in one of the listed Sneinton Market units. The challenge was to provide cunning storage solutions which are appropriate for different paper sizes and printers. There was also a need for co-working space for four studio members whilst creating a shading strategy to achieve a cooler environment during the summer months.

Project Team:
William Harvey
Jacob Kelly

Client: Dizzy Ink


The Materials Store provides a space  facilitating material reuse.

Situated at Primaryin Nottingham this new facility aims to elevate the material culture involved in art production and exhibition making. These are both contributing factors to the ecological crises, and as such, both require rapid transformation. This structure aims to employ circular economic thinking as a model that is restorative and regenerative by design, through shifting perspectives on waste thus reducing pollution by keeping products and materials in use out of landfill or incineration.

Designed and built by FTGU the structure is split into three bays. The first bay is for storing Primary’s equipment and materials. The other two bays are used for residents to store, reprocess and remake materials. 
The store has been constructed in keeping with its aims, using reclaimed materials where possible and screwed and bolted together so that it can be reassembled elsewhere at the end of its life at Primary or the materials repurposed.

Project Team: Will Harvey, Jacob Kelly

Structural Design: Lois Plaistow Structural Engineers

Build team: Will, Jake, Rob, Danny & Pat

Volunteers: Nick, Connie & Primary residents

Client: Primary


The Future-Fit house is a 1:20 scale model of a typical Victorian terrace house in the ‘old’ Meadows area of Nottingham. It is an example model showing the best practice for retrofitting this housing typology using Natural Building Materials which work with the existing fabric of the building.

The measures include; Internal Wall Insulation (IWI), External Wall Insulation (EWI), Ground floor insulation between suspended floor joists, Roof Insulation, Solar Photo-Voltaic (PV) panels, Air Source Heat Pump (ASHP) and upgraded windows and doors. This list is not exhaustive and other measures can be considered for this typology. 

This model was made using mostly found ‘waste’ materials and natural building materials with the help of some highly processed things like glue, screws and paint.  

Maker: Will Harvey 

Cleint: Green Meadows


Framework-For-Practice (FFP) is an architectural art installation using scaffolding.

We use scaffolding both physically, for the flexibility and adaptability it affords, but also metaphorically, as something temporary that is continual flux supporting the (re)making, repair and restoration our buildings, towns and places, only here it aids the (re)making, repair and restoration of culture and creativity. 

We aim to open new possibilities for creative production and collaboration. We work with artists, curators, galleries, organisations, events and movements. 

FFP is essentially a Kit of Parts, which can be used and reused countless times. There is almost zero-waste for each project as the materials are metabolised into the next iteration  

Project Team: Will Harvey, Ryan Boultbee

Collaborators: Candice Jacobs (OTOKA), No Jobs In The Arts, Tom Harris, 

Artists: Aja Ireland, Martin Sommerville, Forensic Architecture, Yuri Pattison, Ben Grosser, Robert Mitchell.

Cleint: Near Now

2022 - Ongoing